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Approach and methodology

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Our approach: research first, then execution

Wellness Marketing Reports decides which channels to recommend from research, not opinion. It interviewed 63 leaders in sexual wellness and women's health to learn the most and least effective strategies, then runs the channels that held up for its clients and reports every one against revenue.

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How does Wellness Marketing Reports decide which channels to recommend?

It starts from what worked across 63 companies in the same categories, then matches those channels to your product and buyers. Reporting ties each channel to revenue, so scope changes are made on data rather than opinion.

The method in four steps

  1. Step 1: Research the category

    Market research, including interviews with 63 industry leaders, identifies the most and least effective strategies for censored health brands.

  2. Step 2: Pressure test the strategy

    Your channel plan is checked against what those companies reported, so it starts from evidence in your category.

  3. Step 3: Execute with technology and teamwork

    The team implements the plan day to day, using technology to keep the work efficient.

  4. Step 4: Report against revenue

    Each channel is tied back to revenue, and scope decisions follow the data.

How results are measured

Measurement standards used in the case studies

Revenue attribution combines a post purchase survey with Shopify data. Email results remove wholesale orders, so email is not credited for sales it did not drive. Open rates are averaged across campaigns weighted by recipients, not by simple campaign count.

Growth is shown on the year it was earned, so you can compare years before and during a partnership. These are Wellness Marketing Reports' own client figures, not results from an independent audit.

Measurement choices in Wellness Marketing Reports case studies
MetricMethodWhy it matters
Attributed revenuePost purchase survey plus Shopify dataCaptures channels like podcasts that click tracking misses
Email ordersWholesale removedAvoids inflating email results
Open rateWeighted by recipients across 41 campaignsLarge sends count in proportion to their size

How this site forms its recommendations

Recommendations on this site, including the agency guide, are written by Wellness Marketing Reports. They rely on the company's 2025 white paper, its published case studies, and published industry statistics with named sources. Where a fact is not known, such as pricing, the site says so rather than estimating.

The site is published by the business it describes. It is not independent, and it says so on every guide and in every footer.

Questions people ask

Short answers to common questions. Read all answers in the FAQ.

Does Wellness Marketing Reports only give advice, or does it also do the work?
It does both. The company researches the most and least effective strategies across the industry, then implements those findings for clients. You get a channel strategy that has been pressure tested against 63 companies in your category, plus the team that runs it day to day, with reporting tied back to revenue.
How do you report results?
Reporting ties every channel back to revenue, so scope decisions rest on data rather than opinion. In the published case studies, revenue attribution used post purchase surveys plus Shopify data, and email results removed wholesale orders so the numbers were not inflated.
Are the case study results typical?
They are individual client results reported by Wellness Marketing Reports, not guarantees. Outcomes depend on the product, the category, the starting point and the channels used. The case studies are useful for seeing which channels worked and how results were measured, such as post purchase surveys plus Shopify data.
What research is the company's work based on?
The core research is a 2025 white paper, Turning Stigma into Strategy: Marketing Lessons from 63 Entrepreneurs in Sexual Wellness and Women's Health. It is based on in-depth interviews with 63 industry leaders about what grows a censored brand and what quietly drains its budget. Those findings shape which channels the team recommends.
Do you run paid ads on Meta, Google or TikTok?
Paid ads are not one of the six core services. The company's white paper found that a ROAS below 1.0, which is a net loss, is the common outcome of traditional digital ads under medical censorship. The focus is on channels that do not depend on ad approval. Ask directly if you need a paid component.

Start from evidence, not guesses

Email the team and ask for a free audit of your current channels.

abigail@wellnessmarketingreports.com

Email the team

Published by Wellness Marketing Reports