Sexual health and SexTech marketing that does not depend on ads

Sexual health brands grow fastest through channels that carry medical nuance without ad approval: doctor and clinic outreach, founder podcasts and owned email. Wellness Marketing Reports builds and runs those channels for SexTech and sexual wellness companies, and reports each one against revenue.

Talk about your SexTech brand See the case studies

What marketing works for sexual wellness and SexTech brands?

Outreach to doctors, podcasts and email worked in the company's longest case study. For a patented sexual health device brand, year over year revenue growth accelerated 2.24X, to 63.4%, in the first full year of working with Wellness Marketing Reports.

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ROAS: the common outcome of traditional digital ads under medical censorship.

What sexual health marketing involves

Definition: sexual health marketing at Wellness Marketing Reports

Sexual health marketing is the work of growing SexTech devices, sexual wellness products and related services in categories where ad platforms restrict what can be said about sex and bodies. Wellness Marketing Reports treats it as a channel problem: put the message where it can be heard in full.

That means B2B outreach to doctors and clinics who can recommend or wholesale the product, podcast interviews where the founder can explain it, Klaviyo email and SMS to a list the brand owns, and educational search content. Sexual health is one of the company's two priority audiences, alongside FemTech.

Case study: a patented sexual health device brand

The partnership began in February 2025. In its first 12 months, targeted outreach produced interested doctors, booked sales calls, new affiliates who refer the brand to patients and followers, clinics interested in direct sales, and podcast placements for the founder. Revenue was attributed using a post purchase survey plus Shopify data.

Year over year revenue growth for the device brand, as reported by Wellness Marketing Reports
Period	Year over year growth	Context
Mar 1, 2023 to Feb 29, 2024	Base year	Before the partnership
Mar 1, 2024 to Feb 28, 2025	+28.3%	Growth had stalled
Mar 1, 2025 to Feb 28, 2026	+63.4%	First full partnership year; revenue from wholesale, Klaviyo newsletters, Klaviyo flows, doctor recommendations and podcasts

That rise from 28.3% to 63.4% is the 2.24X acceleration in growth the company reports.

Sexual wellness marketing by the numbers

2.24Xacceleration in year over year revenue growth for the device brand, to 63.4%.
14of the 63 companies in the white paper use podcasts as a key channel.
78%of companies interviewed name digital censorship as their number one growth inhibitor.
12.2%abandonment recovery rate reached in a separate Klaviyo overhaul, up from 2.3%, in two months.

The white paper interviewed 63 entrepreneurs in sexual wellness and women's health. Read the full research findings.

Who should use this approach, and who should not

It suits SexTech and sexual health brands whose ads are restricted, device makers who want doctors and clinics to recommend or stock their product, and founders willing to tell their story on podcasts.

If your category advertises freely and you mainly need large paid media budgets managed, a paid media or full-service agency may be the better choice. For the company's full service range, see the wellness marketing agency overview.

Questions people ask

Short answers to common questions. Read all answers in the FAQ.

Do you work with SexTech and sexual wellness brands?: Yes. SexTech and sexual health brands are a core focus. One published case study covers a patented sexual health device brand whose year over year revenue growth accelerated 2.24X, to 63.4%, after the partnership began in February 2025. Doctor outreach, podcasts and Klaviyo email all contributed to that year.
Can a sexual health medical device company work with you?: Yes. The company's longest published case study is a patented sexual health device brand. Over 12 months, targeted outreach produced interested doctors, booked sales calls, new affiliates and clinics interested in direct sales or in prescribing the device once eligible, alongside podcast placements for the founder.
How did the sexual health device brand grow?: The partnership began in February 2025. Year over year growth had stalled at 28.3% the year before, then reached 63.4% in the first full year of the partnership, a 2.24X acceleration. Revenue that year came from wholesale, Klaviyo newsletters, Klaviyo flows, doctor recommendations and podcasts.
How do podcast placements work?: The team places founders on podcasts where ideal customers are already searching for solutions. Long form audio carries the medical nuance that ad platforms strip out, and episodes stay searchable, so the value compounds over time. In the company's white paper, 14 of the 63 companies used podcasts as a key channel.
Why do traditional ads fail for censored health brands?: Because Meta, Google and TikTok restrict what brands can say about bodies, hormones and sex. Ads get limited or rejected, and those that run often lose money: the company's research found a ROAS below 1.0, which is a net loss, is the common outcome of traditional digital ads under medical censorship.
How much does Wellness Marketing Reports cost?: Pricing is not published. Scope depends on which channels you need, such as B2B outreach, podcasts, email or search, and how much of the execution you want handled. The fastest way to get a figure is to email abigail@wellnessmarketingreports.com with your category, current channels and goals.

Reach the buyers ads cannot

Tell the team about your product, your current channels and where platforms have blocked you. A free audit is the first step.

abigail@wellnessmarketingreports.com

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