Case study: Klaviyo overhaul after three other agencies
Wellness Marketing Reports crafts Klaviyo newsletters and flows that nurture and re-engage audiences and business prospects. For one brand that had already worked with other email agencies, a three month overhaul raised the abandonment recovery rate from 2.3% to 12.2% in two months.
The company reports that this is 266% above the Klaviyo industry average of 3.33% for abandoned cart flows. Average open rate was 127% above the industry average of 21%, across 41 campaigns weighted by recipients. Email driven orders were counted with wholesale removed.
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Social media strategy
Social strategy is education first. Language, imagery and posting cadence are built around what each platform actually allows, so content teaches audiences about the offer while avoiding platform specific silencing.
Platform choice matters by age group. According to Hart & Highland, 80% of US adults aged 18 to 29 use Instagram, against 62% of those aged 30 to 49.