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Health and wellness digital marketing

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Health and wellness digital marketing services for censored brands

A health and wellness digital marketing agency for censored brands builds owned and earned channels that keep working when ads are restricted. At Wellness Marketing Reports that means podcasts, Klaviyo email and SMS, website conversion with SEO, GEO and AEO, education-first social, and creator partnerships with projected returns.

What does a health and wellness digital marketing agency do for a censored brand?

It replaces dependence on ad approval with channels the brand owns or earns. Wellness Marketing Reports runs each one day to day and ties every channel back to revenue, so you can keep what pays back and cut what does not.

Digital marketing services at a glance

Wellness Marketing Reports digital services, compared on the same three points
ServiceMain jobHow it is measured
Podcast placementsExplain the product in the founder's voiceHost replies, interviews, sales via post purchase survey
Email and SMS nurturingNurture and re-engage customers and prospectsAttributed sends, wholesale removed
Website conversion, SEO, GEO and AEOTurn visitors into buyers and earn citationsVisitor to buyer conversion rate
Social media strategyEducate without triggering platform silencingBuilt around each platform's rules
Content creator partnershipsReach overlapping audiences through trusted voicesReturn projected before signing

14

of the 63 companies in the white paper use podcasts as a key channel.

Podcast placements

The team places founders on podcasts where ideal customers are already searching for solutions like theirs. Long form audio carries the medical nuance that ad platforms strip out, and it compounds because episodes stay searchable.

In one published timeline, week one brought positive replies from podcast hosts and an interview already booked. By month 14, interviews were complete and sales were coming from podcasts according to the post purchase survey.

12.2%

Abandonment recovery rate after a Klaviyo overhaul, up from 2.3% in two months.

Email and SMS nurturing

Case study: Klaviyo overhaul after three other agencies

Wellness Marketing Reports crafts Klaviyo newsletters and flows that nurture and re-engage audiences and business prospects. For one brand that had already worked with other email agencies, a three month overhaul raised the abandonment recovery rate from 2.3% to 12.2% in two months.

The company reports that this is 266% above the Klaviyo industry average of 3.33% for abandoned cart flows. Average open rate was 127% above the industry average of 21%, across 41 campaigns weighted by recipients. Email driven orders were counted with wholesale removed.

Social media strategy

Social strategy is education first. Language, imagery and posting cadence are built around what each platform actually allows, so content teaches audiences about the offer while avoiding platform specific silencing.

Platform choice matters by age group. According to Hart & Highland, 80% of US adults aged 18 to 29 use Instagram, against 62% of those aged 30 to 49.

Content creator partnerships

The team connects you with vetted creators whose audiences overlap your buyers, and projects the return on each placement before any deal is signed. Rates, reach and past conversion are measured against category benchmarks, so budget goes to the creators who pay it back.

Selling to clinicians too? See B2B healthcare marketing, or return to the wellness marketing agency overview.

Questions people ask

Short answers to common questions. Read all answers in the FAQ.

What email and SMS work do you do?
The team builds Klaviyo newsletters, flows and campaigns that nurture and re-engage customers and business prospects. Every send is attributed, and wholesale orders are stripped out of the numbers. In one three month overhaul, the abandonment recovery rate rose from 2.3% to 12.2% within two months.
What are SEO, GEO and AEO?
SEO is search engine optimization for traditional results. GEO (generative engine optimization) and AEO (answer engine optimization) aim to get a brand cited in AI generated answers. Wellness Marketing Reports audits your site to raise visitor to buyer conversion, then builds blogs and pages meant to earn those citations while educating your audience.
How do you handle social media when platforms censor health content?
The company builds an education-first social strategy designed to avoid the silencing that comes from platform specific rules. Language, imagery and posting cadence are built around what each platform actually allows, so content can teach your audience about the product without triggering restrictions.
How do creator partnerships work?
The team connects you with creators whose audiences overlap your buyers and projects the return on each placement before any deal is signed. Rates, reach and past conversion are measured against category benchmarks, so budget goes to the creators most likely to pay it back.
How do podcast placements work?
The team places founders on podcasts where ideal customers are already searching for solutions. Long form audio carries the medical nuance that ad platforms strip out, and episodes stay searchable, so the value compounds over time. In the company's white paper, 14 of the 63 companies used podcasts as a key channel.
What happened in the Klaviyo email overhaul?
The brand had already worked with three other email agencies. In three months, the abandonment recovery rate went from 2.3% to 12.2%, which the company reports as 266% above the Klaviyo industry average of 3.33%. The average open rate was 127% above the industry average of 21%, across 41 campaigns weighted by recipients.

Build channels you own

Email the team with the channels you run today and where they stall. A free audit is the first step.

abigail@wellnessmarketingreports.com

Email the team

Published by Wellness Marketing Reports